Remote Social Media Manager needed at Outside, Inc.

Salary: $70,000 per annum

Job Description

Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the worlds most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries.

The Outside Network is seeking a savvy Social Media Manager to guide and develop our creative content strategy across our Outside and Adventure Brands. This role will be responsible for shaping and targeting associated brand networks content across various platforms, with a major focus on Instagram and TikTok. Additional platforms include Facebook, X, Threads, YouTube, and other emerging channels relevant for each brand. The ideal candidate will be a creative storyteller, expert in social media trends, and possess a keen eye for detail and data. They will specialize in content strategy and development, team management and collaboration, audience engagement and growth, and performance monitoring and reporting. The Social Media Manager will be hands on, posting on our platforms alongside the rest of the team.

Key Responsibilities

• Understand and guide how to leverage video and photography to tell engaging stories and showcase our brands essence.
• Actively engage with social media accounts and manage posts.
• Oversee Outside and Adventure brands team of social media strategists and contractors, ensuring alignment with respective brand goals and objectives.
• Collaborate with the editorial and sales teams to ideate and define content and SEO goals.
• Concept and create content that is social first across key platforms.
• Develop and implement quarterly content strategies with Outside and Adventure brands to effectively reach target audiences and achieve marketing goals.
• Stay updated with content trends, consumer preferences, and advancements in tech by providing a quarterly one-sheet on what is happening across social.
• Research and define brand audiences to ensure content relevance and appeal.
• Work alongside Social Media Manager of Cycling and Endurance Brands to track social KPIs and ccontent analytics and to generate monthly and quarterly reports and present data for monthly Social All-Hands.
• Oversee and manage quarterly and monthly content calendars with brand social teams ensuring consistency across all platforms.
• Work closely with the Director of Audience Development to identify opportunities and implement strategies that grow the audience and build brand communities. The goal is to drive loyal traffic and foster a desire to become members of Outside, ultimately increasing both engagement and O+ membership.
• Utilize insights from SEO and other analytics to recommend changes to content and strategic approach.
• Continuously improve campaigns to increase efficiency and performance.

Requirements

• 5+ years of experience managing a portfolio of brands, with a preference for those in the Outdoor, Adventure, Cycling, or Endurance space.
• Proven experience as a social media manager or similar role, preferably within a content-driven or media organization.
• Exceptional storytelling skills with a portfolio showcasing creative visual content.
• Strong understanding of social media platforms, especially Instagram and TikTok.
• Excellent knowledge of content and consumer trends.
• Proficiency in content creation apps and tools and analytics software.
• Strong leadership and team management skills.
• Excellent communication and collaboration abilities.