Remote Social Media Manager

Helzberg Diamonds

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Job description

The ideal incumbent will be forward-thinking, creative, attuned to culture and social media, and connected to consumer trends that resonate with our audiences. The incumbent should demonstrate a proven track record of crafting and executing creative marketing plans tailored for a brand’s social media platforms. This position will connect the strategic dots between Helzberg’s brand identity, organic social best practices by channel, and deliver content that delights and inspires audiences to engage with our brand in these social spaces. This role and it’s supporting coordinator are responsible for end-to-end management of Helzberg organic social channels including content planning, operations, execution, community engagement and analytics.

Key responsibilities
  • Develops a holistic social strategy, tailored to platform, across Helzberg’s organic social ecosystem, including but not limited to: TikTok, Instagram, Facebook, Pinterest, X, YouTube (+ Shorts), LinkedIn and emerging platforms.
  • Serves as functional expert in organic social best practices, ongoing platform updates, requirements and opportunities.
  • Develops and drives the execution of annual, quarterly, and monthly organic social plans through content calendar and content briefs, ensuring seamless implementation in partnership with the Content Creator.
  • Develops content briefs that are informed by business priorities, brand storytelling, and up-to-date performance and SEO insights.
  • As organic social comes in-house, helps develop Helzberg’s internal processes related to social content creation, internal and external approvals, publishing, community management, and social analytics.
  • Manages collaboration with key cross-functional partners, fostering an end-to-end process with robust project management skills.

To apply for this job please visit sjobs.brassring.com.