Remote Content Writer needed at Propel, Inc.

Job title: Content Writer

Job type: Remote in CANADA

Hiring company: Propel, Inc.

Salary: $75,000 – $82,000 Annually

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Job description

Are you a Content Writer looking to make a big impact at a mission-driven company? Are you looking to join a small team operating a category-leading product already used by millions of people?

Propel is on a mission to build modern, respectful, and effective technology that helps low-income Americans improve their financial health. All of our users deserve first-class experiences in their daily interactions with the social safety net and financial services, and too often, tech leaves this population behind. We’re a passionate team of 100 Propellers – all working towards a vision where all Americans can make it through every month with dignity and abundance.

We’re looking for a motivated Content Writer to join our marketing team in a full-time capacity, reporting into our Editorial Lead. This role will write and update best-in-class content that helps readers understand benefits programs and has a positive impact on the lives of low-income Americans.

Key Responsibilities

• Write and edit 3-4 pages a week about benefits programs like SNAP, WIC, Medicaid, and Summer EBT, meeting the deadlines set on the team’s editorial calendar
• Make sure the content meets Propel’s standards for accuracy, voice, and clarity
• Understand and implement SEO best practices
• Report on content performance metrics
• Collaborate with internal and external policy experts to fact-check content
• Become a subject-matter expert around our core verticals
• Plan successful updates of existing pages to improve or maintain rankings
• Identify existing content gaps and pitch new page ideas
• Review and edit freelancers’ work as needed
• Partner with brand, acquisition and LCM to help repurpose content for different mediums and audiences

Requirements

• 2+ years writing or editing content for search, preferably in a full-time role
• Expertise with SEO best practices and tools like SEMRush or Ahrefs
• Proven track record of working independently and meeting deadlines
• Familiarity with a Content Management System (CMS) (Sanity, Contentful, WordPress)
• Experience using project management tools like Airtable and Notion
• Experience using AI tools and an interest in finding new ways to use AI technology to improve the editorial workflow
• Exceptional candidates with have:
• Experience with or a proven interest in public benefits programs and policy
• Experience managing freelancers
• Ability to report out on performance metrics like traffic and rankings

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