Headway
Job role: Product Marketing Manager, Commercial
Company name: Headway
Location: Remote, USA
Salary: $140,000-$175,000 Annually
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About the Job: As a Product Marketing Manager at Headway, you will be responsible for product marketing initiatives targeting payers and health systems, including messaging, positioning, and sales enablement content. This role requires collaboration with various teams to drive marketing campaigns and product launches while advocating for customer needs.
As Headway’s Product Marketing Manager, Commercial, you’ll play an integral role in scaling Headway’s product marketing function. Reporting directly into Headway’s Senior Manager, Marketing, you’ll be responsible for product marketing for our payers and health systems – including product messaging & positioning, product launches, and sales enablement content – all in support of building a world-class GTM engine. You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable sales to position and sell our commercial products.
You Will:
- Become an expert on our payer and health system products – develop a deep understanding of the market, our competitive landscape, and our customers
- Own positioning and messaging (including personas) to elevate the quality of our marketing and sales motions
- Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops)
- Create and deploy strategic sales trainings and assets to empower our sales team to and broad education around how to best position Headway and our value propositions
You’d be a great fit for this role if:
- You have 5-7 years of product marketing experience, preferably in enterprise health tech
- You’re empathetic and relationship-obsessed – both with internal collaborators and customers
- You have strong track record of driving quantifiable results
- You seek an environment that fosters individual growth through open-feedback and a high-autonomy
- You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
- You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare
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