Remote Marketing Manager needed at Greenway Health

Job title: Marketing Manager

Job type: Hybrid Remote in Tampa, FL

Hiring company: Greenway Health

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Job description

The Product Marketing Manager will be a key member of the product marketing team, driving the messaging and positioning of our product portfolio, identifying differentiators and formulating value propositions, developing useful sales collateral, ideating strategies for demand generation and client retention campaigns, partnering to deliver sales enablement, and supporting go-to-market efforts for our healthcare IT solutions. The manager will own the messaging and campaign strategy for a defined portion of Greenway Health’s products and services portfolio. They are responsible for developing product messaging for the deployment of new features and functionality for existing products as well as new products and serves as a subject matter expert relative to the sales positioning of each. Working closely with a variety of teams including sales, product management, operations, and customer success, the Product Marketing Manager will oversee and create unique and consistent messaging and assets to realize marketing originated bookings goals and sales revenue targets

Key Responsibilities

• Develops and implements marketing plans and critical initiatives to overcome business obstacles, drive market share & achieve sales targets, define product value proposition, key messaging, campaign approach, sales enablement and more.
• Supports message and content development; collaborates with sales to ensure effective sales representative use of campaign materials.
• Identifies the relevant market-facing positioning of key benefits for our products with the purpose of providing enablement assets and education to sales and strong marketing strategies focused on driving demand.
• Leads the development of collateral and sales tools to promote the value of product features—including but not limited to—content drafting, illustrative thought leadership and competitive messaging alignment.

Requirements

• Experience managing product marketing strategy, including customer segmentation, value propositions, key messaging, product positioning, and client-centric story development
• Experience developing and managing marketing related to the entire product life cycle
• Experience creating and managing integrated marketing campaigns
• Ability to translate product and feature capabilities into easily understood value-driven messages that can be used for multiple purposes
• Ability to communicate product information in a concise and understandable manner that can be used by sales personnel to enhance their ability to sell
• Mastery of Microsoft Office (Word, Excel, PowerPoint)
• Familiarity with SharePoint and website content management systems

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