Remote Marketing Director

Salary:150,000 – 190,000 USD Annually

Job description

We are seeking a sharp, resourceful, and results-driven Marketing Director to lead our day-to-day marketing initiatives focused on driving demand generation, brand awareness, and customer growth among U.S. life science companies and their HCP marketing agencies/firms. MDCalc is bringing to market high-value advertising and sponsorship solutions through its clinical decision support platform used by 1.6M healthcare professionals. This role is pivotal in aligning marketing initiatives with sales objectives to drive revenue growth in a fast-paced, customer-focused environment.

Key responsibilities

• Strategic Marketing
  • Manage and optimize the company’s annual marketing plans to build a robust pipeline of qualified leads for the sales team and increase awareness of the company within the healthcare and life sciences industries
  • Collaborate with leadership to align marketing initiatives with overall company goals, including revenue growth and customer accounts
  • Identify trends, competitive landscape, and customer insights to shape marketing strategies, including working on refining ICP and customer targeting based on data and insights

• Demand Generation and Lead Management
  • Design and implement multi-channel campaigns, including email marketing, paid media, SEO/SEM, social, events, and account-based marketing (ABM) to drive customer demand
  • Build and manage lead scoring, nurturing, and lifecycle strategies with sales team
• Brand, Content, and Messaging
  • Work with MDCalc leadership on company positioning, value proposition, and core product messaging, such as articulating features, benefits, claims, and value to customer
  • Maintain and (eventually) evolve the visual brand and its brand standards for the company for use across corporate marketing, B2B marketing, and other areas of marketing

• Team Leadership and Collaboration
  • Partner with the sales team to create alignment on target accounts, campaign execution, and lead follow-up strategies
  • Work closely with the product team to ensure marketing initiatives are aligned with the product roadmap, key product milestones, and critical updates
  • Develop a high-performing team over time, fostering a team culture of creativity, innovation, and accountability
• Data & Operations
  • Recommend AI/marketing automation tools and systems to efficiently manage, track, and improve marketing performance and operations
  • Define and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, including lead conversion rates, customer acquisition cost (CAC), and marketing ROI