Upstart
Job role: Lead Web Experience Designer
Company name: Upstart
Location: Remote, USA
Salary: $131K-$181K Annually
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About the Job: As the Lead Web & Experience Designer, you will co-own and define how Upstart’s website engages users, converts visitors, and communicates our brand story. You’ll combine design excellence with strategic thinking, ensuring our site is not just aesthetically engaging but also structured for SEO, content clarity, and performance-driven conversion. You’ll lead web design efforts, manage site architecture, and collaborate across teams to enhance UX. You’ll leverage data for continuous improvement in design, focusing on high-performing and compelling user experiences.
You’ll be hands-on with designing, prototyping, and optimizing the site, but also play a critical strategic role in how we scale and evolve our web experience. Working in a high-impact tiger team, you’ll help identify new opportunity spaces, push creative boundaries, and rethink how Upstart’s website can be a powerful tool for both brand storytelling and business growth.
Duties and Responsibilities:
- Own & Evolve Upstart’s Website – Lead the design, structure, and experience of our website, ensuring it is high-performing, conversion-optimized, and aligned with our brand
- Blend Strategy & Execution – Shape the site architecture, content hierarchy, and UX flows, balancing design excellence with SEO and performance marketing needs.
- Be Hands-On with Design – Execute high-quality web design, UI, and interaction design, bringing our brand to life through compelling layouts, motion, and storytelling.
- Optimize for Conversion & Growth – Use data, testing, and UX best practices to ensure every page serves a purpose and drives business impact.
- Navigate Ambiguity & Identify Opportunities – Work autonomously to uncover gaps and opportunities within our web experience, proposing and executing solutions proactively.
- Collaborate Cross-Functionally – Partner closely with Product, Marketing, SEO / Content, and Engineering teams to execute initiatives that drive meaningful impact.
- Push Creative Boundaries – Think beyond traditional web experiences, exploring new ways to use interaction, motion, and emerging web technologies to elevate our storytelling
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