Headway
Job role: Growth Marketing Lead, Affiliates
Company name: Headway
Location: Remote, USA
Salary: $108,000-$135,000 Annually
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About the Job: As the Growth Marketing Lead at Headway, you will develop and implement a comprehensive affiliate marketing strategy, work with cross-functional teams to enhance product features, execute multi-channel campaigns for partner acquisition, monitor performance, and drive high-impact marketing experiments to expand affiliate efforts nationally.
Our Growth Marketing team is building brand new growth channels and products, and you will have a pivotal role in our mission to revolutionize the therapy healthcare marketplace. We are looking for an experienced growth marketer and 0 to 1 builder who will launch high-velocity experiments and build upon our existing suite of growth marketing channels, learning and creating new tactics to further engage our user base.
You will:
- Develop Headway’s affiliate marketing strategy by identifying potential partners and supporting the growth of the partner pipeline
- Work with a dynamic cross-functional team to create new product features and craft the ideal new product experience for new partners
- Craft a multi-channel campaign plan for partner acquisition, optimizing existing channel tactics and introducing emerging trends through high velocity experimentation
- Leverage customer and data insights to identify opportunities for new segmentation strategies
- Monitor and report on campaign performance, making adjustments to outreach efforts based on iterative key learnings.
- Track and analyze program performance, and identify opportunities for optimization
- Spearhead the launch and expansion of our affiliate efforts nationally with the support of cross functional partners
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