Remote Content Creator and Strategist Needed at SQUIRE

Job role: Content Creator/Strategist

Company name: SQUIRE

Location: Remote, USA

Salary: $110,000 – $125,000 Annually

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About the Job: SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.

Role Overview

SQUIRE is the leading platform helping barbershops grow, run, and succeed — and we know content is at the heart of how communities are built. We’re seeking a Social Content Creator & Strategist who is equal parts content creator, social strategist, and performance marketer.

In this role, you’ll own SQUIRE’s social media channels — concepting, creating, and executing bold, culture-driven content that connects with our barbering community and drives measurable business growth. You’ll be responsible not just for telling great stories, but for delivering real results — increasing engagement, growing followers, driving traffic, and building loyalty.

You will design and manage our content calendar, produce multimedia content (short-form video, photo, graphics, blog posts, and more), and maintain a strong, consistent brand voice across all channels — including Instagram, Facebook, X/Twitter, and beyond. You’ll collaborate closely with the Brand, Events, and Product Marketing teams to align messaging, but will also move fast to jump on trends and create real-time content that keeps us culturally relevant.

Critically, you’ll be data-driven: setting KPIs for your campaigns, tracking performance through analytics tools, interpreting insights, and optimizing strategy based on what’s working. We’re looking for someone who can tie content directly to outcomes — someone who gets excited not just by creating great posts, but by proving their impact with numbers.

This is a high-ownership, high-creativity role — perfect for someone who knows how to move fast, think strategically, stay close to the culture, and build community through authentic and engaging content.

Responsibilities in this Role

• Lead the creation, posting, and management of content across all SQUIRE social channels, with a focus on achieving clear performance goals (engagement, follower growth, acquisition, community building).
• Set KPIs for all social and content campaigns, and own reporting on content performance — what worked, what didn’t, and why.
• Concept, shoot, and edit original content (video, photo, graphics, memes, short-form video, reels, stories, etc.).
• Build, optimize, and evolve SQUIRE’s social media and content marketing strategies based on data, insights, and business objectives.
• Regularly share performance results and strategic recommendations with Marketing and Leadership teams.
• Develop and manage SQUIRE’s social media editorial calendar and content strategy, balancing planned campaigns with real-time, reactive opportunities.
• Grow and nurture a thriving barbering community by featuring barbers’ stories, user-generated content, and influencer collaborations.
• Create, manage, and grow our influencer and ambassador programs.
• Work closely with Brand, Events, Product, and Customer Marketing teams to drive integrated campaigns and product launches.
• Monitor social media trends, pop culture moments, and platform updates to ensure SQUIRE remains relevant and part of key conversations.
• Track performance metrics, report insights, and continuously optimize strategies based on learnings.

Required Qualifications/Experience

• 3+ years of experience in content creation, social media management, and/or brand marketing roles.
• Proven track record of building audiences, creating viral content, and driving measurable growth (bonus points for experience with fast-growing consumer, lifestyle, or culture brands).
• Analytical thinker who loves setting goals, tracking KPIs, learning from results, and optimizing for growth.
• Ability to connect content directly to outcomes — not just what you posted, but what it achieved.
• Creator at heart: skilled at shooting and editing video, crafting engaging posts, writing captivating captions, and designing eye-catching graphics.
• Deep understanding of social platforms — their algorithms, cultures, trends, and what it takes to stand out.
• Comfortable with social media analytics tools, native platform insights, Google Analytics, or similar tools.
• Experienced with content design tools such as Canva, CapCut, Photoshop, Figma, After Effects, etc.
• Strategic thinker who can translate brand goals into tactical content plans that get real results.
• Sharp eye for detail — you catch typos, bad crops, and off-brand visuals before they go live.
• Comfortable working independently, moving fast, iterating on feedback, and experimenting with new ideas.

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