Remote Brand Marketing manager needed at Tapestry

Job title: Brand Marketing manager

Job type: Hybrid Remote in New York City

Salary: $150,000 – $170,000 Annually

Hiring company: Tapestry

Job description

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry’s commitment to equity, inclusion, and diversity.

Key Responsibilities

• Lead global hero campaign development, ensuring creative concepts are on-brand, impactful, and relevant to the target consumer and platforms
• Cultivate partnerships with industry partners and thought leaders to stay up to date with consumer and trends
• Translate brand heritage and values into culturally relevant and emotionally resonant storytelling across multiple campaigns
• Provide clear and detailed briefs to external agencies, outlining campaign objectives, target demographics, and key messaging, while ensuring global brand vision and positioning remain consistent across all campaigns
• Collaborate with merchandising and local marketing teams to ensure hero product alignment and commercial objectives are met for each campaign
• Manage the creative process internally to bring the hero campaign to life across all touchpoints including paid and organic social assets, emails, websites, stores and events to ensure an impactful and cohesive hero campaign

Requirements

• Curious nature and in-touch with culture and what shapes it
• Mix of data-driven analytic experience and gut creative instincts
• High action orientation and problem solving capabilities
• Strong negotiating skills, excellent communication and relationship building skills
• Partnership oriented and familiarity in working in a matrixed internal organization and extensive network of external agencies

An outstanding professional will have…

• 10+ years of relevant working experience; an equivalent combination of education and experience will be considered
• Strong retail business acumen