Remote Associate Director, Data Analytics needed at CourtAvenue

Job role: Associate Director, Data Analytics

Company name: CourtAvenue

Location: Hybrid Remote in Chicago,

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Modifly is a team of innovators, data-driven strategists, and digital marketing experts accelerating growth for ambitious brands. We leverage cutting-edge tools and creative solutions to transform businesses and redefine the relationship between brands and their audiences.

At Modifly, you will join a culture powered by curiosity, collaboration, and a commitment to innovation. You’ll have the opportunity to work with talented teams that value fresh perspectives, seamless experiences, and the impactful use of data. Together, we create transformative strategies that optimize growth and deliver measurable results. The ideal candidate is a proactive problem-solver with a passion for data, strategy and expertise in tagging, SEO and analytics.

The Associate Director, Data Analytics at Modifly plays a critical role in helping brands maximize online performance. Our team combines technical precision with creative strategy to ensure campaigns are effectively tracked, and actionable insights are delivered.

Key Responsibilities

• Optimize website performance and manage Google Business profiles for large-scale enterprises.
• Conduct keyword research, site audits, and on-page optimizations to enhance search visibility.
• Monitor and analyze SEO metrics to identify growth opportunities and deliver strategic recommendations.
• Develop and implement Solution Design References (SDRs) for site redesigns and landing pages.
• Use Google Tag Manager (GTM) to create and manage tags and media pixels for accurate attribution.
• Coordinate tagging efforts across platforms like Meta, TikTok, and others to ensure seamless tracking and measurement.
• Leverage Google Analytics 4 (GA4) to analyze user behavior and performance metrics, building detailed and actionable reports.
• Provide data-driven insights to optimize website performance and enhance marketing strategies.

Requirements

• 6 + years of experience in digital marketing, web analytics or marketing data analysis
• Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM) for tracking and reporting.
• Proven expertise in SEO strategy and optimization, particularly for enterprise websites and local search.
• Experience in A/B testing using Adobe Target or Optimizely.
• Experience with SEO, tagging implementation and attribution for Meta and TikTok.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent organizational, communication, and collaboration skills.
• Ability to lead digital analytics tracking strategies, including campaign tracking and media measurement.
• Ability to work in a fast-paced environment, while managing multiple projects simultaneously.
• Proficiency with reporting and data visualization tools (Looker)

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