Rula
Job role: Growth Marketing Manager – B2B2C Partnerships
Company name: Rula
Location: USA
Salary: 130K Annually
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About the Job:
The Growth Marketing Manager will develop and execute integrated marketing strategies targeting both business clients and end consumers in the mental health technology space. Responsibilities include driving consumer adoption and engagement, utilizing B2B and B2C marketing tactics, and leveraging digital marketing channels to enhance outreach.
The Growth Marketing Manager – B2B2C Partnerships will play a critical role in developing and executing integrated marketing strategies that target both business clients (healthcare providers, payers, systems integrators) and end consumers (patients, employees). This person will be responsible for driving consumer adoption and engagement within key payers, brokers and employers. This position requires an understanding of both B2B and B2C marketing tactics, as well as the unique challenges of the healthcare technology space.
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