Propel, Inc.

Job title: Content Writer

Job type: Remote in CANADA

Hiring company: Propel, Inc.

Salary: $75,000 – $82,000 Annually

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Job description

Are you a Content Writer looking to make a big impact at a mission-driven company? Are you looking to join a small team operating a category-leading product already used by millions of people?

Propel is on a mission to build modern, respectful, and effective technology that helps low-income Americans improve their financial health. All of our users deserve first-class experiences in their daily interactions with the social safety net and financial services, and too often, tech leaves this population behind. We’re a passionate team of 100 Propellers – all working towards a vision where all Americans can make it through every month with dignity and abundance.

We’re looking for a motivated Content Writer to join our marketing team in a full-time capacity, reporting into our Editorial Lead. This role will write and update best-in-class content that helps readers understand benefits programs and has a positive impact on the lives of low-income Americans.

Key Responsibilities

Write and edit 3-4 pages a week about benefits programs like SNAP, WIC, Medicaid, and Summer EBT, meeting the deadlines set on the team’s editorial calendar
Make sure the content meets Propel’s standards for accuracy, voice, and clarity
Understand and implement SEO best practices
Report on content performance metrics
Collaborate with internal and external policy experts to fact-check content
Become a subject-matter expert around our core verticals
Plan successful updates of existing pages to improve or maintain rankings
Identify existing content gaps and pitch new page ideas
Review and edit freelancers’ work as needed
Partner with brand, acquisition and LCM to help repurpose content for different mediums and audiences

Requirements

2+ years writing or editing content for search, preferably in a full-time role
Expertise with SEO best practices and tools like SEMRush or Ahrefs
Proven track record of working independently and meeting deadlines
Familiarity with a Content Management System (CMS) (Sanity, Contentful, WordPress)
Experience using project management tools like Airtable and Notion
Experience using AI tools and an interest in finding new ways to use AI technology to improve the editorial workflow
Exceptional candidates with have:
Experience with or a proven interest in public benefits programs and policy
Experience managing freelancers
Ability to report out on performance metrics like traffic and rankings

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