Remote Growth Marketing Specialist Needed at Headway

About the Job: Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 

Role Overview

Our Growth Marketing team is building a best in class acquisition engine as we seek to improve access to mental health care. We are looking for an outcome-oriented digital marketer to support crucial paid marketing projects across our entire growth marketing portfolio. The ideal candidate has hands-on experience launching and optimizing performance marketing campaigns, has a strong eye for visual and written creative, and always has new ideas to test to drive business impact.

Responsibilities in this Role

• Design and launch paid marketing experiments and campaigns at scale
• Partner with our channels leads to ensure we hit our monthly cost and volume goals for paid search, paid social
• Maintain an ongoing roadmap of creative, messaging, targeting and bid optimization tests to run to continuously pursue growth for the organization
• Support in the development of new landing pages and digital touch points to supplement the customer journey of your acquisition campaigns
• Experiment with new ad tools and placements
• Support our brand marketing efforts and serve as the subject matter expert over time
• Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
• Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs
• Stay on top of the always-evolving digital marketing landscape, from industry news to emerging AI technology, with an emphasis on the quickly evolving and mass impacting HIPAA regulations

Required Qualifications/Experience

• You have 2-4 years working on impactful growth marketing campaigns in channels such as: Facebook, Google, LinkedIn, and beyond, ideally in B2B environments
• You are highly curious – you strive to understand how each lever contributes to channel success, and always have new ideas to test
• You are highly detailed and process-oriented – you never miss a deadline and can keep tasks organized well
• You are data-driven – you love to dig into the numbers and details to derive new insights and identify new opportunities
• You have high critical thinking skills with a strong bias towards action
• You have experience working in-house at high-growth tech companies or agency experience with relevant sector projects a plus

Compensation and Benefits

• $84,320 – $124,000
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

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